Martín founded Piensamarketing advertising agency in Bariloche in 2009. Since then, he has successfully worked with a large number of branded products and services in the development and execution of communication projects. Today, Piensamarketing is a well established advertising company in Bariloche and the Patagonian region. Martín is a Bachelor of Business Administration, cum laude from Universidad de Buenos Aires, and worked for companies such as Pepsico, Banco Provincia and the Bariloche Bureau. He lived and worked in the US for the Aspen Skiing Company, ESPN and Starwood Hotels. In 2014 he obtained the license to develop TED talks in the city of Bariloche.