Liberty Balloon Flights


LBF is a hot air balloon flights company based in Melbourne, Australia. Their aim is for the passengers to have fun and feel safe whilst admiring spectacular views from the air. Their philosophy is that of a small hot air ballooning company that CARES. They care for their passengers, for their staff and for the land of Australia where they conduct their flights.

Our work

Marketing Consulting, Digital Advertising, Web design & strategy.

The Challenge

Small travel activities & attractions companies such as Liberty Balloon Flights have to stand up to Online Travel Agencies (OTAs) with big money to spend on advertising. The objective is loud and clear: obtain a growing number of bookings while maintaining ad spend as low as possible. Yes, you are not the only one thinking about it!

Well, we are doing it! Liberty Balloon Flights engaged Birds in Hand to rebuild and re-energize their brand with a new website and also optimise their online advertising on social media and Google Ads to engage with targeted audiences for their 3 flight locations: Melbourne, Geelong and Perth.

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